FUJAN CRYPTO REPORTS
Whitepaper
Electricity Market Primer
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Lack of transparency
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Customers may not always be clear about retail energy prices, the sources of energy and the carbon footprint
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Barriers to clean energy
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In a centralized grid infrastructure, there is no framework for a reliable peer-to-peer trading platform
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Consumer Credit Risk
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Retailers are unable to filter out customers with a poor credit history, resulting in higher costs for all consumers
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Existing Business
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Retail electricity marketplace
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Electrify is the first retail electricity marketplace in Southeast-Asia addressing the need for transparency and security in the energy market
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Electrify has transacted more than 30GWh of electricity for business consumers since incorporation
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Electrify Ecosystem
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The Electrify ecosystem will operate as the consumer-facing, Electrify Marketplace 2.0, driven by smart-contracts and a peer-to-peer energy trading platform, Synergy
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Synergy will connect many small-scale energy producers and consumers, ensure price certainty and cut out the middleman
Electrify Marketplace 2.0
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No middleman fees + Reduced transaction cost + automatic execution
Synergy
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Allows consumers to buy power directly from small-scale producers
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Removes the middleman, and reduces energy costs for all consumers
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The contract for Difference settlement mechanism
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Participants
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Buy-side
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Residential consumers
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Electricity retailers
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MNCs and Small-Businesses
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Sell-side
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Small-business and residential energy producers
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Electric vehicles and battery storage systems
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Others
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Electricity grid operators
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Third-party auditors
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Commodity traders
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Risk management teams
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Powerpod & eWallet
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Powerpod
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Accurately track and audit the production from a small-scale energy producer, with an IoT smart device
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eWallet
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Used to facilitate payments via the smart contracts, allowing consumers to pay for their energy usage
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Opportunities
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Singapore’s Open Electricity Market liberalization in 2018 will be an excellent test bed for our solutions
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Global power demand will grow by 58% between now and 2040
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China and India alone are a $4 trillion opportunity
Tokens
Roadmap
Team
Julius Tan – CEO
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Sunseap Energy – Partnership with Microsoft, a large energy company in Singapore
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Head, Energy
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Manager – Energy Retail Operations
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Business Development Executive
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University of Cambridge – 21% acceptance rate
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Masters in Mechanical Engineering
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Martin (The Martinator) Lim – Chief Operations Officer
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Sunseap Energy – Partnership with Microsoft, a large energy company in Singapore
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Business Development Consultant
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HTC – 51 billion dollar company
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Regional Creative Director
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InMobi – Mobile advertisement company reaching over 1.5 billion devices
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Regional Sales Director
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Starmedia Group of Companies – Toronto Star Newspaper
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Creative Director
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Jun Hasegawa – Blockchain Scalability/Payment Technology Advisor
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OmiseGo – 2 billion dollar company
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Founder and CEO
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Wendell Davis – Product Design and Development Advisor
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OmiseGo – 2 billion dollar company
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Product Development Lead
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Ethereum – 50 billion dollar company
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Original Founder
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FULL TEAM ON WEBSITE
Partners & Backers
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Tepco – 680 Billion dollar company
Articles
http://thebridge.jp/2018/01/the-coin-6
http://inc-asean.com/technology/electrify-using-blockchain-bring-power-people/
https://www.forbes.com/profile/julius-tan/?list=30under30-asia-industry-manufacturing-energy
https://www.reddit.com/r/Electrify/comments/8bykhs/official_jun_hasegawa_ama_thread/
https://www.reddit.com/r/Electrify/comments/80ljew/electrify_is_planning_to_conduct_a_joint/
https://smartcitiesworld.net/news/news/power-pod-puts-users-in-control-of-data-2758
Videos
https://www.youtube.com/watch?v=jmW0koZ388Q
https://www.youtube.com/watch?v=k0cJNRK10MM
CoinCheckUp
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Conclusion
I would give Electrify a A- rating. I thought their whitepaper was very weak, not detailed, and lacked professionality. However, they did get straight to the point and the idea they do have is a very good one. I think they are trying to solve a very good problem especially in a part of the world that struggles the most with electricity sharing. I think that the CEO is very talented and even won Forbes 30 under 30. The COO is kind of sketch to me because there is a couple of companies he worked with that I could not find. They have great advisors and some that I found to have inaccurate statements. Their partnership with Tepco is huge and is the main reason why I believe this project can be worth a lot of money in the future. I think that this is a gem that is very unknown and is starting to be quite connected.
