Whitepaper

Introduction

Omnitude will make the online retail marketplace more and more secure.
Omnitude is a blockchain smart platform that connects blockchain technologies, eCommerce platforms and enterprise systems involved in building end-to-end supply chains. Utilizing Omnitude as an integration layer between existing systems enables rapid deployment of blockchain technology without the need to replace current systems.
Omnitude can help with
- The creation of transparent and accountable manufacturing and supply chains
- Reduction in eCommerce fraud
- The enablement of a single customer identity for use
- across any Omnitude connected eCommerce site
- Blockchain integration between enterprise systems such as ERP & WM S
The Omnitude platform will itself be open and transparent, enabling anyone to design and build Omnitude applications to integrate with existing solutions in eCommerce, supply chain and enterprise systems.

What is Omnitude?

Omnitude is a pioneering project to revolutionize connectivity between blockchain technologies and eCommerce platforms & enterprise systems.
Phase One
- launch the Omnitude platform, this will enable connectivity between numerous technologies and platforms and allow them to take advantage of blockchain
Phase two
- both the community and the Omnitude team will build Omnitude apps
The Omnitude team will build its own, whilst supporting the community to develop their own, through open documentation, example code and support.

What is ECOM Token?

Merchants, customers and suppliers will require ECOM, crypto currency or FIAT to participate in the Omnitude ecosystem.

The State of eCommerce

In terms of volume and value global eCommerce sales in 2016 were estimated to be worth $1.86 trillion, and are projected to grow to $4.48 trillion by 2021
China and the US will combine for $1.584 trillion in eCommerce sales in 2017, representing 69.1% of global eCommerce revenue
In 2017, mobile commerce will account for more than 70% of eCommerce sales in both China and India, and 59.0% in South Korea

eCommerce Fraud

45 percent of merchants and suppliers have lost more than $1 million in revenue due to challenges faced when integrating cross-channel capabilities into their commerce strategy
Card not present (CNP) accounts for 60% to 70% of all card fraud in many developed countries
In 2016, for every $100 spent through eCommerce, fraudsters stole 5.65 cents

$31 billion will be lost to chargebacks by 2020
70 percent of customer disputes involve fraudulent/mistaken or unfounded product/service- related chargebacks

The Omnitude Solution to eCommerce Fraud

Omnitude’s Single Identity and Single Reputation will provide the means to help merchants reduce the most usual form of eCommerce fraud, Identity Theft
Omnitude will relieve merchants from the need to keep and secure extensive local databases containing sensitive personal data about their customers

Supply Chain

Simultaneously imports of counterfeit and pirated goods are worth nearly half a trillion dollars a year, or around 2.5% of global imports
86% of retailers say their sales are hurt by phony goods
Up to 5% of goods imported into the European Union are fakes; these substandard, faulty, and often dangerous
Goods can include; foods, machine and auto parts, chemicals, medicines, toys, baby formula, medical instruments, perfumes and handbags

In 2015/16 over two billion items were delivered to households across the UK, an increase of 12% on the previous year

The Omnitude Solution to Supply Chain

Whilst travelling through the Supply Chain, at key points, an item’s location will be recorded by trusted ‘witnesses’ and written immutably to Omnitude’s blockchain
Smart contracts running at each Omnitude node will track the item’s progress, and release payments to shippers or suppliers as milestones are reached
Later, using just a smartphone, a customer purchasing the item, or retailer receiving the item from a supplier, can verify the item’s history matches the seller’s claims
The Omnitude Tracker App will show the route to market traced by the item, or whether it was recorded as stolen or lost

Identity Confirmation

Evidence suggests online customer reviews are now more important than TV ads, branded websites, print ads and media
However, researchers now estimate that up to one-third of online reviews are phony, and posted falsely either by the merchant itself, to boost, or by a competitor, to damage the business involved

Each time they transact with a merchant, the customer will be able to submit, from the Omnitude ClientApp, the identity and preference information already verified

Proof of Interaction

Each time a customer with an Omnitude ID (‘OID’) transacts with a merchant with an OID, a record will be encrypted and written to the Omnitude blockchain by the merchant
Omnitude’s Proof-of-Interaction will also enhance loyalty programmes, providing immediate data about a customer’s purchases from a given merchant

Single Reputation

With an OID, whenever a customer and merchant (or merchant and supplier) transact, their reputation is legitimate and known by the blockchain
Single Reputation will allow tracking - automatically and objectively - of whether goods are shipped promptly, and whether payments are made on time and in full

The Cost of Doing Business

Usually these fees are both monthly and per transaction (typically in the range of 2.9% of transaction size)

The Omnitude Solution to The Cost of Doing Business

Omnitude will provide an alternative, cryptocurrency-based payment mechanism that eliminates gateway provider fees and replaces them with lower blockchain transaction fees
ECOM transactions will be aggregated and ‘anchored’ periodically through ‘anchoring transactions’ on the Bitcoin blockchain

About Omnitude

Omnitude will be built on top of Hyperledger, the open source, global, collaborative project hosted by The Linux Foundation

The ECOM token in the Omnitude Ecosystem

A native method of settlement between parties to access ecosystem resources
An incentive for ecosystem participants to operate and secure the ecosystem
A means to raise funds for long-term development of Omnitude

Roadmap

Team

Chris Painter – CEO

Managing Director at Pixel by Pixel – Current
- Pixel by Pixel started as a small design and development agency and has since grown to be one of the largest in Sussex. 1.4K twitter followers

Vladimir Kalynyak – Co-Founder

Co-Founder of Simirsk Technologies – Current
- Simbirsk Technologies is focused on the development of e-commerce software solutions. 1.9K twitter followers

Robert Belgrave – Founder & Advisor

CEO of Wirehive – Current
- Focused on helping digital agencies and their clients find the right managed hosting solutions ideally suited to their unique projects. Trusted by Vodafone, Honda, Greenpeace, pineapple, Dell and more. 1.4K twitter followers
Advisor to Dadi – Current
- Fast, scalable, secure and inexpensive web services. This is the cloud, decentralized. Trusted by Virgin and 31K Twitter Followers
Chair of BIMA South – Current
- BIMA is Britain's digital community. We drive innovation and excellence across the digital industry. Connections to Microsoft and Wirehive and 13K Twitter Followers
Lead Solution Architect for Pulsant Limited – 8 months
- We are the UK’s leading secure hybrid IT and cloud hosting provider helping you realise the benefits of the cloud. Tusted by Virgin and 3.3K twitter followers

Ben Bennett - COO

Business Development Manager at CoStar Group – 4 years 2 months
- CoStar Group' is the leading provider of commercial real estate information, analytics, and online marketplaces. 14.24 Billion dollar company up 3,913% since hitting the market. 37.2K Twitter followers

14 MEMBER CORE TEAM

2 MEMBER DEVELOPER TEAM (NO MAJOR EXPEREINCE)

Sally Eaves – Advisor

Official Member of Forbes Technology Council – Current
Co-Founder of Project Shivom – Current
- A unique and empowering Project, Shivom will enable DNA data donors to collaborate with revolutionary changemakers in biotechnology, healthcare industry, and government-ordained research institutes and contribute to an unprecedented era of medical marvels. Partnered with Ocean Protocol and has 45.5K Twitter Followers
Strategic Advisor to Effect.AI – Current
- Decentralized Network for Artificial Intelligence. Powered by NEO, and has 10.7K twitter followers
Went to University of Oxford – 5th best school in the world
Went to Aston University – 696th best school in the world

Michael Donald – Advisor

UK Board Director for Visa UK – 5 years 8 months
CCO, Marketing, and Business Development for Bank of America – 6 years
Head of IKEA Marketing Russia – 1 year 4 months
Senior Director, Consultant, and Director of retail in Russia, Kazakhstan, and Europe for American Express – 16 years 5 months

8 ADVISORS TOTAL

Partners & Backers

CS-cart

THE MOST FEATURE‑PACKED DOWNLOADABLE ECOMMERCE SOFTWARE. Powering over 35,000 stores worldwide since 2005.

Absolute Taste

Today Absolute Taste is an award-winning company with a professional team at its core all of whom remain fanatical about great home-made food and world-class service. 6K Twitter followers

Maltese Government

The deal is part of the Maltese Government’s blockchain strategy that will see blockchain technology implemented into the operations of the Maltese Public Transport Service to develop a transport and logistics platform using Omnitude’s blockchain middleware technology.

Williams Martini Racing

Omnitude and Williams Martini Racing have been separately exploring and will now begin jointly innovating in this convergence space.

Articles

https://hacked.com/ico-analysis-omnitude/

Omnitude offers multiple solutions to improve the state of e-commerce by providing connectivity between blockchain technologies and the e-commerce platforms. Omnitude will serve as an integration layer between existing systems while enabling rapid deployment of blockchain technology without the need to replace current systems.

https://irishtechnews.ie/sally-eaves-joins-omnitude-foundation-board-to-assist-with-governance-and-education/

Omnitude, the revolutionary blockchain platform for enterprise e-commerce is pleased to announce that Sally Eaves, the highly experienced Chief Technology Officer, Strategic Advisor and Professor in Blockchain and FinTech has joined the Omnitude Foundation Board. In this new advisory position and drawing on her experience with Forbes Technology Council, Sally Eaves will lead on governance, education and project growth.

http://bitcoinist.com/omnitude-brings-power-hyperledger-technology-enterprise-ecommerce-smart-blockchain-platform/

Omnitude today announces it will bring blockchain technology to eCommerce platforms and enterprise systems. Harnessing the power of Hyperledger, it will resolve key issues in eCommerce such as identity protection, defending against fraud and ensuring supply chain transparency with its smart blockchain platform.

https://medium.com/omnitude

Videos

https://www.youtube.com/watch?v=APDZ3cSTtC4

https://www.youtube.com/watch?v=fCv0KVHlI9I

https://www.youtube.com/watch?v=pBYwnIe7o-c

CoinCheckUp

Conclusion

I would give Omnitude an B+ rating. Omnitude is building a blockchain for people to build apps towards eCommerce. Meaning if Amazon wanted to get into blockchain, instead of creating their own they could build off of Omnitude which is tailored towards eCommerce. People would get their own identity and not have to constantly fill out the same exact information all the time since all you accounts will be under one identity. As well as you will be able to track your package much closer and see exactly where it has been and who has handled it. This is kind of similar to VeChain yet still very different and so you cannot look at this project the same way. The whitepaper was simple and easy to understand, however the team is very inexperienced compared to other teams we have seen. They do have some decent leaders on the team, but for the most part even the core team lacks experience. With little developers working on this project specifically it makes it difficult to put faith in Omnitude and compare it to a VeChain. Their partners are small, yes its great to have a government as a partnership but Malta is the same size as Omaha, NE so its nothing major either. I think before this project becomes an A we need to see quite a bit more such as a bigger partner, or more experience team members.