Whitepaper

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Executive Summary

• The Pain Point for Content Creators

  • Global  social  media  and  broadcasting  platforms  such  as  YouTube,  Instagram,  Facebook  have allowed  anyone  to  easily  create  content  and  build  a  fanbase  of  followers  and  consumers.

  • the  incentive  model  which  drives  the  ecosystem  is  largely centralized  and  dominated  by  either  the  platform  or  the  paying  advertisers1,  often  at  the expense  of  content  producers  and  consumers

  • Since  advertisers  and  marketers  typically place greater value on reaching as broad an audience as possible, the present incentive system ends up disproportionately favouring the most popular 1% of producers with the largest viewer base, subscribers,  or  “hits”.

  • The  overall  quality  and diversity  of  content  on  the  platform  may  suffer  because  the  vast  majority  of  content  creators are simply not able to command a reliable income stream under the present incentive scheme, regardless of their value to the users

• The Solution: Uplive

  • AIG’s  flagship  product,  Uplive,  has  demonstrated  that  a sophisticated  virtual  gifting  model  can  also  work  to  create  a  sustainable  ecosystem  for mainstream  content  creators

  • Uplive  platform  has  already been  generating  millions of  dollars  of  income  for  over  60,000  content  creators  every  month

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• we  have  been working  on  expanding  the  deployment  of  such  a  model  to  any  content  producer  around  the world, regardless of which platform they choose to publish on

• Our objective is to advance our monetization  system  for  the  benefit  of  the  millions  of  content  creators  worldwide,  while allowing  meaningful  relationships  to  be  built  directly  between  the  content  creators  and  their fans

• Challenges

  • There is no universally immutable and trusted ledger recording values, transactions and characteristics of virtual gifts, which are assets with significant economic value

  • Virtual  gifts  are  susceptible  to  sabotage,  such  as  duplication  of  a  limited  edition  gift, falsifying  transactions,  unauthorized  changing  values  of  their  properties,  among  other vulnerabilities

  • There is no organized framework to manage the high number of participants required to create, categorize, control and run a sophisticated virtual gifting system

  • Without  such  a  cohesive  framework,  it  is  difficult  to  attract  and  retain  the  number  of participants required to service content creators and their fans on a global scale

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• our curators have to manually test and trial each virtual gift for each content creator, and from an idea to a high monetization and popular gift, it often takes weeks to create.

• complex  matrix  of revenue share is calculated by Uplive’s internal management system and verified by a team of analysts, and the effort increases as Uplive’s scale expands

• For example, the Gift Creator, Reviewer, and Content Creator will each receive a share of the value of the virtual gifts  that  have  been  purchased  by  the  Fan

• The Solution: Gifto Protocol – The Universal Gifting Protocol Powered by Blockchain

  • Why Blockchain

    • Blockchain enables creation of a virtual asset that holds value across any platform and is immutable

    • Blockchain enables rules to be built into a decentralized system with defined roles that can  be  utilized  by  community  participants  to  drive  a  workflow.

  • The  Universal  Gifting  Protocol  aims  to  utilize  the  above  two  capabilities  of blockchain technology to create a decentralized ecosystem where a community of participants can come together to create, curate, and customize a rich variety of high-quality virtual gifts for global content creators

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• GIFTO Protocol  will  also  build  a  series  of  rules  and  incentives  to  drive  the  workflow  of  virtual gifting, including the process of creation, curation, selection, and purchasing.

• GIFTO Tokens  are  compliant  with  ERC-20  standards  on  the  Ethereum  system,  and  will  be created  for  audiences  to  purchase  virtual  gifts  to  reward  content  creators

• A Web-based gifting system will enable virtual giftsto  be  sent  by  users  to  content  creators  on  YouTube,  Instagram,  or  any  content/social media platform, by just using a Web link, without any plugin or any additional technical effort

• Implementation and adoption

  • We will leverage our existing user base of 20 millions users and 60,000 creators to test, iterate, and jump start mass adoption

• The team behind GIFTO Protocol

  • Asia  Innovations  Group  (AIG)  is  a  leading  mobile  interactive  entertainment  company  based  in Asia

  • AIG  was  co-founded  by  the  former  General  Manager  of  Zynga,  China,  and  the  former Deputy Manager of Tencent’s Corporate Strategy

  • Each member of our management team has over 10 years experience in mobile products and operations across Western and Asian markets

  • AIG currently has over 300 employees across 9 global offices, spanning from Morocco to Taipei

  • AIG’s Portfolio

    • PengPeng,   the   first   gamified   social   chat   app   in   Asia,   amassing   over   40   million downloads

    • Uplive,  the  live  streaming  platform  withhighest  monetization,  on  track  for  USD  $100millionin  revenue  for  2017,  with  over  20  million  downloads  since  its  launch  in  June 2016

    • BigCat, the #1 original YouTube Content maker in South East Asia, with 150 million views per month on YouTube, attracting 11 million unique viewers per month

    • Superfans,  the  #1  fans  app  that  allows  fans  to  follow  their  favorite  stars’  social  media activities, amassing over 10 million users since launching in 2016

    • 50+ of the highest quality mobile HTML5 social games, which have accumulated over 30 million users  worldwide

  • AIG’s products have together accumulated over 100 million users, and the company is now on track to generate more than USD $130 Million in revenue for 2017 alone

  • AIG is backed by first-tier institutionalinvestors such as KPCB, Index Ventures, Wicklow Capital, Ventech,  White  Star,  and  MSA

  • Individual  investors  include  founder  of  Palantir,  founder  of Qunar.com, co-founder of Zynga, VP of Oculus at Facebook, and other Internet industry leaders

 

Roadmap

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Team

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Andy Tian – CEO

• General Manger for Zynga – 3 years 2 months

• Strategic Partnership Development Manager for Google – 2 years 2 months

• Consultant for BCG – 2 years 8 months

  • 5 billion dollars in annual revenue

• Masters from MIT – 2nd best school in the world

Charles Thach – Chief Crypto Officer

• Director, VP, and Associate at Societe General – 11 years 9 months

  • 33 billion dollar company

William Nguyen Ph.D. – Chief Crypto Architect

• Ph.D. from Harvard – 1st best school in the world

Loi Luu – Advisor

• Co-Founder of Kyber Network

Bo Shen – Advisor

• Co-Founder of Fenbushi Capital

Tom Duterme – Advisor

• Ex-Director of Corporate Development for Google

Chris Miess – Advisor

• ICONIC Partner

• Ex-CFO for Tenx

Hitters Xu – Advisor

• Founder of NEO

• Founder of Nebulas

Justin Sun – Advisor

• Founder of Tron

 

Partners & Backers

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Institutional Investors

• KPCB

  • ​With $10 billion raised through 20 venture funds and four growth funds, the firm has invested in over 850 Companies​​

• Ventech

  • Investing for 20 years, 150 companies, 65 exits​

• White Star Capital

  • ​Together, our portfolio companies have over 1,000 employees in 18 countries across the world

• Index Ventures

  • Invested in Dropbox, ​Facebook, bitpay, Discord, Etsy, Intercom, iZettle, King, Marvel, Robinhood, Skype, Slack, SUPERCELL, Tello, and many others.

• MSA

  • ​MSA is venture fund with over US$1b under management, focused on investing in AI, genomics, mobility, and SaaS companies.

• Pantera

• Signum Capital

  • Invested in Eximchain, Aelf, Rate3, Omisego, Wax, Zilliqa, Tenx, Kyber Network, Quarkchain, and more​

Angel Investors

• Justin Waldron – Co-founder of Zynga

• Hugo Barra – VP of VR for Facebook

• Shakil Khan – Early staff in Spotify

Partners

• Binance Launchpad

• Orichal Partners

  • ​Multi-Strategy Cryptocurrency Investment and Blockchain Advisory Firm

• Black Dot

  • ​Black Dot is a Singapore boutique advisory firm that advocates a narrative-driven communications approach anchored by organisational values and goals

• Taylor Vinters Via

  • ​Taylor Vinters is an international law firm supporting the businesses which drive the innovation economy, and the entrepreneurs and private wealth that underpin them

• Kyber Network

• Nebulas

• Ogier

  • ​Ogier provides practical advice on British Virgin Islands, Cayman Islands, Guernsey, Jersey and Luxembourg law through our global network of offices

• PreAngel

  • ​It has set up 6 funds and manages 600 million RMB in total

• Asia Model Festival Awards

  • Modeling Festival between all of southeast asia​

• KKCoin

  • ​We are registered in Singapore, the financial center of the world, providing global users with trading services such as bitcoin, litecoin, ethereum and other digital assets, aggregated the global high-quality blockchain assets, and are committed to build world-class blockchain assets trading platform

• Node Capital

  • ​It is also one of the world’s earliest professional investment institutions of blockchain industry layouts

• Tron

 

Articles

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https://www.newsbtc.com/press-releases/gifto-tron-partner-monetize-decentralized-content/

 

https://bitcoinmagazine.com/articles/giftos-vision-virtual-gifting-economy/

 

https://medium.com/gifto

 

https://www.google.com/search?q=gifto&source=lnms&tbm=nws&sa=X&ved=0ahUKEwjlrvuCvp_bAhVDQ6wKHR8_CyAQ_AUICigB&biw=1440&bih=708

 

https://www.reddit.com/r/CryptoCurrency/comments/7y82qk/how_whales_cheat_their_way_into_icos_dadi_wepower/

 

https://www.reddit.com/r/CryptoCurrency/comments/7tgjcq/with_peiwo_10_mm_gifto_io_uplivejp_20_mm_obikeinc/

 

https://www.reddit.com/r/CryptoCurrency/comments/7wvpoq/gifto_gto_full_breakdown_analysis_and_prediction/

 

Videos

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https://www.youtube.com/watch?v=ZzHy0r9NPcU

 

https://youtu.be/Ab3gRpPPork

 

https://youtu.be/96q6NWmuDUk

 

https://youtu.be/ND2e5QZxcqw

 

https://youtu.be/kAwkbKr6uCQ

 

https://youtu.be/_Q_BV2fHDQg

 

https://youtu.be/LEfSHaj2Vu4

 

https://youtu.be/q1Y8e1agNOw

 

https://www.youtube.com/watch?v=aZURBzRL4L0

 

https://www.youtube.com/watch?v=HEmj4Xw9cAo

 

CoinCheckUp

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Conclusion

I would give Gifto a A- rating. It is no doubt in my mind that this project deserves an A. Gifto in short is providing fans with the opportunity to purchase virtual gifts such as a virtual Mercedes and send it to their favorite artist. Content creators get the money as well as those who create the virtual gift get money too. Now at first I thought there is no way that people would just buy fake gifts just to send it to their favorite artist but the research and science proves me wrong. The more creative the gift is the more likely someone will buy it and give it to a content creator. This allows for fans to truly immerse themselves with their artists and for content creators to make good money. They say that on average a content creator with millions of views can make over 50K a month while the same amount of views on YouTube would get you 2K a month. This system has been tested and all they plan on doing is adding it to the blockchain, with over 100 million dollars in revenue already this company with its team of 300 and amazing advisors has proven to be a long term hold for any investor.